Analisis Strategi Pemasaran dalam Peningkatan Keunggulan Bersaing Sektor UMKM di Kota Palembang
Keywords:
Analisis SWOT, Analisis General Electric (GE) keunggulan bersaing berkelanjutan
Abstract
Kajian ini bertujuan untuk menentukan posisi strategis usaha makanan di Kota Palembang. Responden pada penelitian ini adalah para pedagang pempek dan kerupuk di Kota Palembang. Untuk menentukan posisi strategis digunakan General Electrics (GE) analisis. Hasil penelitian menunjukan bahwa posisi strategis usaha pempek dan kerupuk adalah memiliki daya tarik menengah dan kekuatan persaingan rata-rata, sehingga strategi pengembangan yang cocok adalah melakukan identifikasi segmen pertumbuhan, melakukan spesialisasi dan melakukan investasi secara selektif. Kata kunci- Analisis SWOT, Analisis General Electric(GE) keunggulan bersaing berkelanjutanReferences
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